launch of Green Screen Lab in India
PAL Screen India
Green Cinema 2012
An International Screenwriting Lab for films for children and families
35% of India’s 1.20-billion people are under 15 years old. Ironically, however, there is very little home-grown quality cinema for children in this country which has the biggest film industry in the world. Their interactive games industry is growing fast. The growth of multiplex cinemas in new shopping malls across India’s major cities is attracting a new, largely middle class, family audience. There is a growing need for films specifically created for them. Yet the production of media for the children of today’s rapidly modernizing India is largely of poor quality and low output. India’s children are growing up watching Japanese and American produced animation, films and TV, which reflect little of their own lives, experience or culture.
Multi-award winning Filmmaker and PAL SCREEN Lab Director, Nila Madhab Panda (I AM KALAM), and CEO of Eleeanora Images Pvt Ltd (EI), New Delhi is working with Susan Benn at PAL to develop a radical imaginative ‘new wave’ in children’s cinema in India with respect for the family audience.
Following a successful pilot Children’s Film Lab in India in 2009, PAL and EI in 2012 launch their first Indian Green Screen Lab held in Bhubaneswar, Orissa. Inspired by EI’s ‘Green Cinema’ production process, 18 feature film projects will be developed which largely shun artificial lighting, sets, usage of diesel etc. to significantly reduce the carbon footprint and costs of each film. Award winning International professional screenwriters, producers, directors and actors mentor 19 carefully selected talented writers in this six month programme to bring the strongest projects to screens in national and international markets.
The 2012 Green Screen Lab takes place in the campus of KIIT University where there is an extraordinary school for 15,000 tribal children. Some of these children are making their own film as a part of the 2012 PAL Screen INDIA programme.
We are lucky enough in Europe to enjoy a rich heritage of children’s films. What a great idea for us to share our experience with Indian filmmakers so that their children can have as rich a heritage in the future. And if we’re going to do it, let’s not waste any time – there are almost as many children in India as there are citizens in the European Union. John Newbigin
Chair of Screen England